Does your organizational culture support strategic initiatives?

Cultura is a software platform designed to assess culture to mitigate risk and improve productivity using Artificial Intelligence. Machine Learning. Deep Learning. Big Data. Psychology.

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Create a greater sense of purpose for employees through cultural alignment.


Ongoing culture surveys
Easy and mobile
Custom questions

Culture Dashboard

Highlights areas of strengths and weaknesses.
Includes top level recommendations on how to address problems early.
Becomes a critical navigation instrument along with P&L, risk management, etc.
Reduce the risk of catastrophic failure due to cultural misalignment leading to poor decisions.
Examples: Uber, Enron, Deepwater Horizon

Value Proposition

Help organizations to mitigate risk associated with cultural misalignment.
Learn how cultural measures relate to your company's KPIs and performance metrics (e.g., compare across teams, products, locations).
Uncover problems and measure success in anything from a new benefits program to your recent merger, or make informed decisions about moving employees internally.
Measure the level of your employee engagement and learn how it can be improved.
Cultura is one of the pre-qualified innovations under Build in Canada Innovation Program
Contact us to find out how to bring Cultura into your organization.


Initial discovery meeting. Two hour discovery session with leadership team to clarify vision, mission, and objectives.
Every week Cultura sends a link to employees. They click on the link and go through a two-minute survey (any device).
We analyze responses and recommend resources on how to address the issues.
Every four weeks we provide analysis and insights to the leadership team or a dedicated admin via a report or in person (phone).


Cultura's methodology is grounded in scientific research. Some of the key pillars of our approach are described in depth in the book Meltdown: Why Our Systems Fail and What We Can Do About It, co-authored by one of our world experts, Dr. András Tilcsik (LinkedIn, University of Toronto page).

About Meltdown

A groundbreaking take on how complexity causes failure in all kinds of modern systems–from social media to air travel–this practical and entertaining book reveals how we can prevent meltdowns in business and life.

A crash on the Washington, D.C. metro system. An accidental overdose in a state-of-the-art hospital. An overcooked holiday meal. At first glance, these disasters seem to have little in common. But surprising new research shows that all these events–and the myriad failures that dominate headlines every day–share similar causes. By understanding what lies behind these failures, we can design better systems, make our teams more productive, and transform how we make decisions at work and at home.

Weaving together cutting-edge social science with riveting stories that take us from the frontlines of the Volkswagen scandal to backstage at the Oscars, and from deep beneath the Gulf of Mexico to the top of Mount Everest, Chris Clearfield and András Tilcsik explain how the increasing complexity of our systems creates conditions ripe for failure and why our brains and teams can’t keep up. They highlight the paradox of progress: Though modern systems have given us new capabilities, they’ve become vulnerable to surprising meltdowns–and even to corruption and misconduct.

But Meltdown isn’t just about failure; it’s about solutions–whether you’re managing a team or the chaos of your family’s morning routine. It reveals why ugly designs make us safer, how a five-minute exercise can prevent billion-dollar catastrophes, why teams with fewer experts are better at managing risk, and why persity is one of our best safeguards against failure. The result is an eye-opening, empowering, and entirely original book–one that will change the way you see our complex world and your own place in it.


“Too often, we blame failures on bad apples when the real culprits are bad barrels. This engaging, evidence-based book sheds light on why blunders and bankruptcies happen—and how you can get better at designing systems to prevent them.”—Adam Grant, author of Originals and co-author of Option B

“It is rare to have the pleasure of reading a book that tackles a complex issue and provides a new way of thinking that is both rigorous and practical. Meltdown is such a book. I not only enjoyed it but also learned a lot about the world—most of it utterly counterintuitive—and even something important about myself. A valuable read for anyone who would rather shape their world than just let it happen to them.”—Roger Martin, author of The Design of Business

“Endlessly fascinating, brimming with insight, and more fun than a book about failure has any right to be, Meltdown will transform how you think about the systems that govern our lives. This is a wonderful book.”—Charles Duhigg, author of The Power of Habit and Smarter Faster Better

“Meltdown is not for the faint of heart. In crisp, compelling prose, Christopher Clearfield and András Tilcsik explain why failures occur so often in today’s unfathomably complex systems. Their insights and takeaways offer crucial guidance for avoiding your own disasters.”—Daniel H. Pink, author of To Sell is Human and Drive

“Meltdown is essential reading for any leader. We are all human. We all make mistakes. But in complex, whirlwind environments, those mistakes can spiral quickly out of control. This book can help.”—Anne-Marie Slaughter, author of Unfinished Business

“As technology advances, it brings an explosion of complexity and interdependence that can threaten our most critical systems and organizations in unforeseen ways. Meltdown is essential reading for anyone who seeks to understand these dangers and what can be done to address them.”—Martin Ford, author of Rise of the Robots

Does your organization fit?

Organization size:
15+ employees
Interest in
improving culture
12 weeks
minimum commitment
Schedule a 15-minute introductory phone call to learn more about Cultura and how we can help.
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